Like the classic headline on the page at right? That 1935 Variety headline ran above a story by George McCall, who wrote about Joe Kinsky's visit to Hollywood. Kinsky was a theater operator from Davenport, Iowa, who went west to tell producers what sold in rural America. Here's an excerpt exactly as McCall wrote it:

"He did not attempt to tell Hollywood how to make pictures, just tried to tell those he met what was what in his theaters. Patrons like down to earth stories with a minimum of risque subjects thrown in out and out dirt and sophistication are shunned. Too much dialog is the death knell of a feature. His patrons want action of the G-Men and gangster type but all come in cycles and are quickly ready for the embalmer."

And farmers, according to McCall's story, "are not interested in farming pictures, but when a 'State Fair' comes along they pack the theaters. Reason for this, says Kinsky, is that 'State Fair' would be a good story if the locale was a boiler factory. Story counts, despite the names in the cast."

Isn't it great to hear that it's always content that matters?

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