When it comes to politics, online sources are more credible than print publications - at least for those who regularly use the Internet to get political information.
Stories with hypertext, or links that lead readers to more information, were considered more credible than stories that simply presented the news as it appeared in print.
When people wanted political news during the 2004 campaign, they turned to television more often than any other source – even though they turned to it less often than they did in 2000. The Internet, however, was picking up audience fast.
Finding the right blend of words and graphics to help a user find what he’s looking for is a little like Goldilocks seeking the best place to sleep: It has to be just right. Too many graphics, but especially too many words, slow down a Web user.